Sun, rain, wind, snow and even the occasional rainbow - the full spectrum of spring weather aptly framed the inaugural edition of the KRUG EXPEDITION SWISS ROADSHOW.

This year, our very first stopover on March 25 brought us ‘home’ to Hallau, where we were lucky to spend a full day with customers from past and current times immersed in discussions around their builds, and new projects.

The founder of KRUG EXPEDITION Viktor Ermolov and the CEO Slawa Knorr were on site and with the support of our recently expanded sales team welcomed newly interested adventurers, who were keen to take a deep dive into all things KRUG trucks.


As the weekend went on, we found ourselves in St. Moritz and spent Sunday the 26th of March in the fantastic company of the Meyers Manx crew, wining and dining with customers on Muottas Muragl, and taking scenic test drives around the area.

2024 likely will see the SWISS ROAD SHOW continue, with added stops and an even bigger line up of trucks to be seen, touched, and driven by our guests. Our whole team can’t wait to make things happen again for you, and is looking forward to see a few more familiar faces on the upcoming trade show circuit. Grüezi and until soon!


Watch this space for more details and information around the 2024 edition of the KRUG EXPEDITION SWISS ROAD SHOW, and make sure to join us at one of our upcoming events and trade show stints!


All photos © Uros Podlogar